Our Take On The "Issues" Page

We've just added two new videos to the issues page of buckey08.com. Instead of simply having dense blocks of text, we've decided to spice the issues page up by showing Jay discussing them. The videos on this page are all entirely unscripted, and we did 2-3 takes of each topic. We're finding that Jay is much more effective and authentic when he speaks extemporaneously. His command of the issues, his genuine concern, and how he thinks about them comes through very well. One of Jay's strengths is his understanding of the interconnected nature of the various issues.

Over the next month we're hoping to produce some videos with greater polish, in-depth analysis and more dynamic visuals.

We've also been hard at work on "policy perspective" papers, which explain in much more detail how Jay is approaching the issues. Later in the campaign we'll be publishing "policy prescritions" that propose concrete solutions. We've been convening groups of experts in various fields to consult with Jay and ensure that he's working based on the latest information and strategies. The central goal is to form policy based on the most effective solutions, rather than political talking points and rhetoric. The policy perspectives will also appear on the issues page. The first one, on Health Care, is undergoing a final edit and will be posted later today. Jay, Josh, Sarah, and Karen have been putting in some great work there. It also represents work from Mike Zegans, who organized a panel of doctors and others in the medical community to help Jay, all the members of that group, and Brian Ward who did some great research into medical statistics.

Everybody stand back -- democracy's comin' through.